America’s most trusted provider of reproductive health care
31%

of those contacted had conversations with organizers

18%

pledged to join the Defenders

50K

members were messaged in the first month

Within two weeks of Hustling defenders, we had 600 meet-ups happen. Hustle helped us educate people on how to do this and let us know the energy was already there. Hustle really enabled us to speak one on one with our Defenders.

  • Madeleine Ellis, Digital States Campaign Manager

The Problem

After the Presidential election, PPFA launched the Defenders program to harness the swell of support for their work in the resistance. Planned Parenthood needed a way to connect personally with tens of thousands of supporters signed up to be Planned Parenthood Defenders. While email was the main resource for outreach, it wasn’t the best platform to build strong relationships and drive engagement with new PPFA Defenders.

The Solution

After the Presidential election, PPFA launched the Defenders program to harness the swell of support for their work in the resistance. Planned Parenthood needed a way to connect personally with tens of thousands of supporters signed up to be Planned Parenthood Defenders. While email was the main resource for outreach, it wasn’t the best platform to build strong relationships and drive engagement with new PPFA Defenders.

The Outcome

Hustling Defenders allowed a small number of PPFA organizers to personally follow up with tens of thousands of new signups within 72 hours with a high-bar ask, earning record-high response and conversion rates. Continued engagement has resulted in ongoing high response rates.